The coffee market is always evolving. Coffee producers are constantly introducing innovative ways to market this iconic product. Fresh innovations create great movements every year. Keeping up with what’s trendy can be difficult. In this case, there is an increasing need for convenient packaging solutions. The global food and beverage packaging industry is growing. In terms of product and packaging, the coffee industry is one of the most competitive and challenging.
To gain more customers, coffee makers are working on innovative packaging. They will continue to provide a variety of recycled packaging materials. It is to reduce the cost of recycling and the cost of logistics. You must consider how designs will help you to communicate your story to essential details. It includes the manufacturing, area, and brewing instructions. You may go with a simple, sleek style with a clean look or imaginative look that uses pictures to tell stories.
In this article, let us take a preview of the emerging trends of coffee packaging.
Sustainability of the Product
Coffee companies all around the world have been working to create a more circular and competitive economy. It is accomplished by enhancing the reliability of the goods and materials they use. They also progressed with their efforts to replace plastic containers with “greener” solutions. Manufacturers want to ensure that they are contributing positively to our environment. Producing high-quality and environmental-friendly packaging is their top priority. We all agree that single-use packaging is detrimental to the environment. Yet, there are methods for reducing the use of single-use packaging.
2021 motto is said to be “Stay at Home”. This increases the demand for coffee since staying is a comfort. When at home, people surely very comfortable and when it said to be relaxed, they need coffee for it. Consumers are becoming more aware of where their goods come from and what type they take. Their purchasing preferences are changing as a result. Of course, this has implications all the way up and down the supply chain. The world is evolving so is the packaging. Being innovative is highly needed. Undeniably, the sustainability of packaging is much priority of consumers.
The Effect of Packaging on Your Product Marketing
The importance of product packaging in the target market has long been recognized. It is necessary for various aspects of the target market. This includes promotion strategies and brand identity.
Changing your packaging will affect your sales, prices, name, and retail store placement in several ways. Some companies alter their packaging as a proactive tactic to boost revenue. While others do so to save money. It is important to review the different outcomes that may arise. On top of that, assess the effect on the bottom line when adjusting the product’s package, can, or bottle.
As a marketer, you must always keep in mind that a product’s packaging is the first item a customer considers. Thus it plays a vital role in distinguishing your brand from the competition. It would help if you went to great lengths to produce packaging that would attract new consumers. Eventually, persuade them to buy your products. Recent packaging research has discovered that packaging indicators have a significant effect. One of these effects is how a product is viewed. Customers are more competitive. The importance of packaging as a strategic tool for attracting attention cannot be overstated.
Packaging That Tells Stories
Telling a story is an imperative part of any successful branding strategy. In 2021, you will see more brands extending their storytelling to their packaging. Storytelling is one of the most talked-about marketing campaigns these days. Advertisers are telling their brands’ stories on every platform they have. Packaging is the most convincing medium. For the reason that, it is right at the point of sale, where buyers are making purchasing decisions.
Millennials and younger customers begin to make more educated purchases. The role of a brand narrative in shaping sales is becoming increasingly clear. It goes without saying that brands with compelling storylines are now reaping the benefits.
Brand storytelling elicits an emotional response while also providing information about a company. You may also use the packaging of your product to tell your story. The best place to begin is with materials that support your brand’s goal. If you want your goods to help save the earth, start by using recycled materials in your packaging design. Communication is the key to marketing success. It includes how you tell the story of your product. Catch consumer’s interest by making your packaging a book to read. Let them connect with you by attracting them to what story you have.
Coffee Freshness First
On top of what we discussed above, coffee freshness will remain the priority. One of the most critical aspects of specialty coffee is the freshness of the coffee. But why is it so necessary to maintain freshness? We may seek to maximize coffee’s ability to keep its richness as fresh as the day it was roasted. Keeping coffee fresh to ensure quality and consistency is one of the main goals. Acknowledging the importance of freshness is essential in our everyday routine. It will enable us to improve our cup of coffee.
Coffee is a complex fruit. It undergoes many reactions and changes from the moment it is planted. Coffee tends to shift even after it has been roasted. Coffee can begin to lose its freshness over time, becoming stale and tasteless. This is why every packaging aims for coffee’s freshness.
Matte or Gloss?
When you walk into the store, you’ll find that the shelves are stocked with various bags. While the bag’s design can vary, the printing world offers only a few different types of finishes. The different packaging bag types can affect customer perception. Also, the exterior appearance of your packaging can tell potential customers a lot about you.
Customers are often asked, “Which one is better?” “Should it be matte or glossy?” Pick your battle.
The most popular printing format is glossy printing. A lot of explanation of this, the most significant of which is that it is gleaming. It can better reflect light and draw the attention of customers.
For two reasons, matte finishes are standard. The matte is ideal for creating a soft, understated look for your bag. Matte coating is an easy method that does not typically increase packaging costs. Big fonts are often easier to read and understand when printed on matte paper.
Unique Packaging Design
Coffee brands have often relied on their packaging. It is a way to express their product’s quality and value. Many businesses are moving toward minimalism and symbolism in their designs. Putting more attention on the central structure and using as few words as possible to express their message. Information overload is a significant problem in today’s world. Coffee companies are working to address it.
Having simple and brilliant fonts are attractive. Many buyers are more into simplicity. They always opt to choose packaging with an attractive design. Packaging design plays an integral role in how customers would see your company. For one reason, investing in attractive packaging would attract customers. Increased sales can be attributed to beautiful packaging design.
When customers browse a website or walk down a store aisle, the packaging makes it easier for them to identify your product. In this ever-changing industry, distinctive and recognizable packaging is essential. It is what people remember about your business. The way you package your coffee affects how people think about you.
Your customers can’t see, smell, or taste your product until they buy it. Even though it is a great brew with fantastic taste. Packaging is your first and best opportunity to make a sale. Especially if they are unfamiliar with your brand, this is why the design of your packaging is so important. Its primary goal is to capture the interest of customers.
Partnering With a Coffee Packaging Company
Consider that your packaging is always the first time that you and tour customers interact. It is essential to make sure the packaging is well-designed and functional.
PackagingBest has a reputation for producing and distributing high-quality flexible packaging. As we give importance to our nature, recyclable and biodegradable coffee bags are our specialty. In a range of sectors, we represent customers ranging from local dealers to Global Top 500 firms. We are your packaging source, whether you are a start-up or an existing global brand.
Do you want to work with a remarkable coffee packaging company? Please feel free to contact us. We will assist you in making high-quality coffee packaging.